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Explore decision-making and social behavior analysis techniques to inform outreach strategies in this hour-long webinar designed for technical assistance providers, conservation professionals, and others working in farmer outreach. Learn from the Farmers for Soil Health (FSH) education team, comprising experts from the University of Missouri Center for Regenerative Agriculture (CRA) and the Soil Health Institute (SHI), in collaboration with the National Wildlife Federation (NWF). Gain valuable insights to enhance your agricultural outreach efforts and improve communication with farmers. Discover how to apply these strategies to promote soil health practices and sustainable agriculture. Funded by the National Fish & Wildlife Foundation through USDA Partnerships for Climate Smart Commodities and the Walton Family Foundation, this webinar is the first part of a series dedicated to effective outreach in the agricultural sector.