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Discover the power of visual communication in this TEDx talk by Theresa Rose, a Brand and Business Crystallizer. Explore how a simple doodle on a cocktail napkin can effectively convey complex ideas and help realize dreams. Learn about the Picture Superiority Effect and its impact on understanding and remembering information in our noisy, distracted world. Gain insights into the use of contextual models across various fields, including psychology, thought leadership, military operations, and entrepreneurship. Understand the importance of showing and telling your brilliance rather than just selling it. Embrace the concept of using fewer words to deliver more insight, ensuring that valuable ideas are seen, understood, remembered, and activated.