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Explore a TEDx talk that delves into the intersection of business and charity through the personal journey of Makoto Yamada. Discover how encounters with influential people, exposure to Malawi, and involvement in charitable work shaped Yamada's life mission. Learn about the valuable lessons gained while pursuing this mission, including the innovative approach of running a donation-based coffee brand, Warm Hearts Coffee Club, where 100% of sales proceeds support meal programs in Malawian schools. Gain insights into how combining business acumen with philanthropic goals can create meaningful impact, as shared by a professional who balances work in the mobile communications industry with dedicated charitable efforts.