Do You See? Using the Eyes to Improve Decision Making

Explore the critical role of vision in decision-making processes through this TEDxPeterborough talk by Lee Waters. Delve into the nature of decision-making, understanding how up to 80% of information input comes through our eyes. Discover eye-tracking technology and its applications, along with practical training activities to enhance decision-making skills across various fields. Learn from Waters' extensive experience as a Senior Lecturer in Sport & Exercise Psychology and consultant, drawing insights from his work with diverse clients including startups, educational institutions, and athletes ranging from beginners to international competitors. Gain valuable knowledge about the underlying mechanisms of decision-making as Waters shares findings from his ongoing PhD research, which combines eye-tracking technology with reflective techniques.