Disrupting the Global Beauty Industry - Launching a Science-Based Skincare Brand

Explore the launch and success strategies of a newly established high-end skin care brand in this 20-minute conference talk from Web Summit. Discover how the acting CEO of Augustinus Bader navigated the highly competitive beauty industry by leveraging scientific backing and authentic influencer partnerships. Learn why these key ingredients were crucial to the company's early triumph and gain insights into disrupting the global beauty market.