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Explore the aftermath of Digitalcourage awarding the BigBrotherAward 2023 to Deutsche Post DHL Group for consumer protection violations related to digital coercion. Delve into the motivations behind the award and the unexpected events that unfolded afterwards. Learn about the annual BigBrotherAwards that highlight data privacy offenders in business and politics. Discover the various ways recipients typically respond to this negative award, from ignoring it to publicly pledging improvements. Gain insights into Deutsche Post DHL Group's peculiar approach to handling the criticism. Understand why Digitalcourage specifically targeted the postal and logistics company for their digital coercion practices. Uncover the amusing strategies employed by the award recipient to avoid addressing the critique, as narrated by Rena Tangens with a broad smile.