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Explore the world of Smart TV app development in this comprehensive conference talk. Compare Apple TV and Android TV development environments, discovering similarities to familiar platforms and unique aspects specific to Smart TVs. Learn about the constraints and opportunities presented by this emerging channel, using the development of TVoxx as a practical example with code samples. Gain insights into the rich development platforms offered by both Apple and Android for building and distributing apps tailored to the Smart TV context. Understand how this new frontier in frontend development differs from traditional web and desktop environments, and how it compares to other platforms like smartphones and smartwatches.