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Discover how adopting a user experience (UX) mindset and understanding the human brain contributed to Fortnite's development in this 35-minute conference talk from the 2019 UX Summit. Join researcher Celia Hodent, PhD as she explains the crucial role of UX in creating engaging gameplay experiences. Gain valuable insights into the intersection of psychology and game design, and learn how these principles can be applied to enhance player satisfaction and retention in your own projects.