Explore innovative UX and UI design strategies for creating accessible, humane brand experiences with higher ROI in this conference talk by Vitaly Friedman, Co-founder and Creative Lead at Smashing Magazine. Discover how to break free from generic web layouts and infuse personality into your designs through creative processes, data-driven insights, and unique approaches to common web elements. Learn about the concept of "invisible friction," explore unconventional design examples from various industries, and gain insights on reinventing traditional web components like carousels, date pickers, and video players. Delve into topics such as responsive design, subtle interactions, and the importance of breaking things apart to create more engaging user experiences.
Overview
Syllabus
Introduction
The Civil Site
What should be our personality
Creative process
Web design today
Fashion brands
Personality
Refinement
Metrics
DataArt
Uber
MailChimp
Color Books
Fun To Be You
I Love Being Me
Invisible Friction
Corner Flats
Restaurant Menu
Responsive Design
Design Personality
Bloomberg
Museum
Friction
Boober
Hans Brinker
Hotel in Amsterdam
Hotel in Lisbon Portugal
Popups
H prompts
Beer Works
The Boring Title
Extreme Options
Carousels
Carousel
Bicycle
Subtlety
Pencil Squirrel
Talk Your Website
Use Shapes
Use Buttons and Circles
Date Picker
Timeline
Video Player
Touch Timeplan
Breaking Things Apart
Reinventing It
Reading Mode
Conclusion
Taught by
awwwards.
