Designing for Trust

Explore the future of trust and reputation in design with Anne Pascual, Associate Partner & Executive Design Director at IDEO, in this insightful conference talk. Delve into the historical context of trust, examine the role of emotions in building relationships, and discover how emerging technologies like blockchains and smart contracts are reshaping the landscape. Learn about IDEO Labs' innovative approaches to fostering trust through design, and gain valuable insights on the importance of commitment in establishing lasting connections. Uncover the real value of trust in today's digital world and how designers can leverage these concepts to create more meaningful and trustworthy experiences.