Designing Around People's Lives to Unlock Sustainable Growth

Discover key insights from user research conducted in the US, UK, and South Korea to achieve meaningful engagement by adapting to people's lives. Learn how to design around users' habits, help them get back on track, and understand the importance of context and brand values in app development. Explore the concept of "Universe As Possible" and gain valuable strategies for creating sustainable growth in your app. Join Isaac Pinnock and Micha Nicheva from Made by Many as they share their expertise in this 25-minute Android Developers conference talk from Google Playtime 2019.