Designing a Logo - Start Your Business With Envato Tuts+ - Episode 2

Overview

Explore the art of logo design in this comprehensive 33-minute video tutorial, part of a five-part series for small business entrepreneurs. Learn what makes a good company logo, understand 2022 logo trends, and master logo design basics. Follow along as the instructor demonstrates how to create a professional logo using Adobe Illustrator and assets from Envato Elements. Gain insights into the logo-making workflow, including research and inspiration, finding creative assets, and avoiding common mistakes. By the end of this tutorial, acquire the skills to design your own compelling business logo that effectively represents your brand.

Syllabus

1. Introduction
1.1 Intro to the video
1.2 Intro to the logo
2. Section one: What is it?
2.1 What is a business logo?
2.2 A real-world logo story
3. Section two: Dory! Show!
3.1 Dory’s business logo
3.2 Dory’s logo story
4. Section three: Nail it.
4.1 Intro to Dory’s logo-making workflow
4.2 Stage One: Research & Inspiration
4.2.1 2022 logo trends
4.2.2 Logo design basics
4.2.3 Placeit
4.3 Stage Two: Summary
4.4 Stage Three: Find Creative Assets
4.5 Stage Four: Make the logo in Adobe Illustrator
4.5.1 Make the logo in 10 steps
4.5.2 Common mistakes
5. Trailer for the next video