Design for Circularity - Transforming Our World

Explore the transformative potential of design for circularity in this thought-provoking TEDx talk. Delve into why current products fall short of circular economy standards and how this impacts global sustainability. Learn from Niklas Madsen, a future strategist, product developer, and CEO with over two decades of experience in design and innovation. Discover how his journey from the forests of Dalarna, Sweden, to founding Superlab has shaped his perspective on sustainable design. Gain insights into Madsen's collaborative approach, incorporating expertise from behavioral scientists, psychologists, and researchers to create data-driven, evidence-based projects. Understand the importance of reevaluating our entire approach to product design and development to achieve a truly circular economy and a more sustainable world.