Design as a Driver of Change

Explore the transformative power of design in this TEDx talk by Massimo Imparato, a highly experienced designer and educator. Discover how designers are presented with unprecedented opportunities to reshape the world as we know it. Learn about the principle that function follows vision, and vision follows reality. Gain insights from Imparato's over twenty years of professional practice in creative industries and academic leadership across Europe, the Middle East, and China. Understand his current role as Head of the Department of Industrial Design and Chair of the School International Committee at Xi'an Jaotong – Liverpool University in Suzhou. Delve into Imparato's background, including his architectural training with Giancarlo De Carlo and his founding of the award-winning design practice StudioBau. Explore how he supports companies' growth through tailored design strategies that intersect art, visual communication, and product design. Learn about his involvement in industry-funded research projects focused on Sustainability and the transition to the Circular Economy, as well as his active contributions to spreading awareness and establishing best practices for fulfilling the UN de-carbonization agenda.