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Explore a thought-provoking conference talk by Carly Ayres, partner at HAWRAF, an interactive design and technology studio. Delve into Ayres' experiences working at Google Creative Lab, the challenges of starting a design studio, and her innovative approach to creative endurance testing. Discover various interactive projects that engage people in novel and intriguing ways. Gain insights into the evolving landscape of digital design and learn how conversation-driven design can lead to unique and engaging user experiences. This 26-minute presentation from the Awwwards Conference in New York offers valuable perspectives for designers, creatives, and technology enthusiasts looking to push the boundaries of interactive design.