Demand Information Acquisition Strategy in a Dual Channel Supply Chain

Explore the intricacies of demand information acquisition strategies in dual-channel supply chains during this one-hour seminar from the Dynamic Games and Applications series. Delve into Jenny Chen's research from Dalhousie University's Rowe School of Business, which investigates how manufacturers and retailers acquire demand information in a dual-channel distribution system. Discover the conditions under which firms may opt out of acquiring demand data, even at minimal cost, and understand the potential negative impacts of information acquisition on retailers, supply chains, customers, and society. Gain insights into the importance of developing appropriate strategies for utilizing accurate demand data in complex supply chain environments.