Defining Generation Z

Explore the characteristics and influence of Generation Z in this insightful panel discussion featuring industry experts Lucie Greene, Alick Varma, Rahul Chopra, and Blathnaid Healy at Web Summit. Delve into the debate surrounding the marketing hype of Gen Z's power and influence, comparing it to the well-known Millennial generation. Gain valuable insights from the Worldwide Director of The Innovation Group at J. Walter Thompson, the Founder of Osper, the CEO of Storyful, and the Editor at Mashable UK as they dissect the defining traits of this emerging demographic. Discover how businesses and marketers can better understand and engage with Generation Z in this 19-minute video that goes beyond the buzzwords to provide a nuanced perspective on the next generation of consumers and influencers.