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Explore the automotive cybersecurity landscape through a 40-minute conference talk that delves into the real-world challenges and experiences from the automotive industry's underbelly. Journey through the complex architecture and design processes of modern vehicles, examining how security considerations often take a backseat to functionality in major corporations. Learn about discovering zero-day vulnerabilities and the art of demonstrating their significance to engineers through practical demonstrations, including a memorable incident involving mid-journey brake engagement. Gain insights into why security vulnerabilities persist in the automotive industry, contrasted with a success story of a small manufacturer who created one of the most secure embedded systems. Watch live demonstrations on real targets and ECUs while understanding the current state of automotive cybersecurity, the excitement of vehicle hacking, and the critical importance of raising awareness in this rapidly evolving field.