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Explore a thought-provoking conference talk from DEF CON 32 examining the critical intersection of human dignity, artificial intelligence, and technology policy. Delve into how social media platforms have served as testing grounds for online manipulation techniques, setting the stage for even greater challenges with the rise of generative AI. Learn about the essential role of human dignity in democratic societies and tech legislation, while understanding how data-driven business models exploit psychological vulnerabilities and information asymmetries to diminish individual agency. Discover why current regulatory frameworks may be insufficient to protect fundamental rights like freedom, property, privacy, and non-discrimination in an increasingly digitalized world where users risk becoming mere programmable objects. Gain valuable insights into market dynamics, marketing techniques, and design strategies that impact human behavior across civic, professional, and consumer contexts, while exploring practical approaches to reclaiming human dignity in the age of AI.