Deciphering Typography and Local Aesthetic - Cultural Reading from Font Design

Explore the cultural significance of typography and local aesthetics in Malaysia through this insightful TEDx talk. Delve into the world of multilingual shop signs as living historical records, reflecting the unique visual culture, societal changes, and cultural identities of local communities. Learn how typeface designer Tan Sueh Li's research on cultural integration in typography has led to a deeper appreciation of craftsmanship, community connections, and place-based memories. Gain a fresh perspective on the importance of preserving and understanding local visual elements as symbols of cultural heritage and identity.