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Explore data culture beyond Silicon Valley in this 36-minute episode of Data Brew's third season. Dive into a conversation with Charles Morgan and Kent Welch, CEO and CDO of First Orion, as they discuss Arkansan data culture, their company's innovative one hundred day program, and team dynamics. Learn about First Orion's impressive feat of blocking or scam-tagging over 108 million calls in a single day for T-Mobile alone. Discover how leaders use data as a catalyst for change, from building effective data teams to leveraging information for constructive purposes. Gain insights into spam detection, the role of a Chief Data Officer, and the journey of data professionals outside traditional tech hubs. Uncover the inspiration behind First Orion's mission and the unique aspects of cultivating a data-driven culture in unexpected places.