Business Intelligence Solutions: How to Use Data to Deliver Business Insights

Watch a 52-minute conference talk from Data Con LA 2023 where Amazon Advertising's Business Intelligence Engineer Peter Sun shares essential strategies for becoming a successful Business Intelligence Engineer (BIE). Learn the critical combination of technical skills, business understanding, and communication abilities needed to excel in BI roles. Discover how to develop expertise in statistical analysis, data manipulation, and programming languages like Python and SQL, while mastering visualization tools such as Tableau or Power BI. Gain insights into the importance of understanding organizational goals and industry trends to translate complex data into actionable business insights. Explore effective collaboration techniques with stakeholders across departments, and understand the value of continuous learning in staying current with data analytics developments. Master the art of data storytelling to communicate findings clearly and drive positive organizational change through data-driven decision-making.