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Explore how ING Wholesale Banking's Advanced Analytics team democratized data analytics through their innovative Data Analytics Platform. Learn about the ambitious goal set three years ago to create a centralized hub of curated internal data sources and a large-scale compute platform. Discover how this initiative allows internal projects to access a rich toolset of open-source and industry-standard frameworks, along with preprocessed data, to validate business ideas in a secure exploration environment. Examine the platform's extensive growth, with over 200 projects and nearly 2,000 internal users, demonstrating the potential for advanced analytics capabilities to become easily consumable by subject matter experts. Gain insights into the key elements of ING's strategy, including the Product Tribe approach, design thinking, user support, and technology choices. Understand the user journey and the role of Product Squads in driving innovation. Delve into the future plans for the ING Data Analytics Platform as it aims to involve 50% of ING employees in data-driven decision-making.