Explore the essentials of building an audience for independent filmmakers in this 39-minute video featuring Richard 'RB' Botto, CEO of Stage 32. Learn the crucial differences between crowdsourcing and crowdfunding, discover effective strategies for audience engagement, and understand common misconceptions about audience building. Gain insights into personal branding, avoiding crowdfunding pitfalls, and leveraging competitive advantages in the film industry. Delve into real-world examples of successful crowdsourcing, understand the importance of industry knowledge, and discover the "Rule of 3" for effective audience building. This comprehensive talk covers everything from identifying potential audiences to implementing practical steps for connecting with them, providing valuable knowledge for filmmakers looking to harness the power of the crowd.
Overview
Syllabus
1 - Backstory
2 - The American Film Market
3 - Crowdsourcing Vs. Crowdfunding
4 - Where Is The Audience?
5 - Mile… Mile & A Half
6 - First Steps To Building An Audience
7 - Me Media?
8 - Misconceptions About Audience Building
9 - How To Fail At Crowdfunding
10 - The Brand Of You
11 - Personal Crowdsourcing Examples
12 - Surprising Lesson
13 - Know The Business
14 - A Competitive Advantage
15 - Rule Of 3
16 - Where To Find The Book
Taught by
Film Courage
