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Explore the delicate balance between contemporary trends and creativity in this 24-minute conference talk from AwwwardsConf Amsterdam. Delve into the crucial aspects of a designer's career, learning how to approach and embrace trends while maintaining authenticity. Discover strategies for defining your unique voice in the design world. Presented by Marek, a versatile graphic designer and founder of Creative Nights from Prague, this talk blends insights on traditional and digital design. Gain valuable perspectives on connecting free-spirited artistic approaches with rational design thinking, and understand the importance of cultivating a personal style in the face of evolving trends.