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Explore innovative solutions to combat plastic pollution in this TEDxBonn talk by Dr. Anne Lamp. Discover why simply reducing waste production is insufficient and learn about the development of revolutionary materials that can fully reintegrate into the environment, potentially nourishing it. Gain insights from Dr. Lamp, co-founder and CEO of traceless materials, a circular bioeconomy start-up, as she shares her expertise in process engineering, commercial product development, and life-cycle assessment. Delve into the world of natural-based plastic alternatives and understand how these innovations could pave the way for a cleaner, more sustainable future.