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YouTube

Crafting Collective Creativity in Tokyo

awwwards. via YouTube

Overview

Explore the Japanese digital design industry through a 25-minute conference talk featuring Georgi Roberts and Asako Tomotani, Senior Producers at Tokyo-based creative agency monopo. Gain practical insights into nurturing a global-minded collective, mobilizing communities through creative collaboration, and breaking down language and cultural barriers. Discover real-life examples of design-driven solutions across digital production, branding, and video production. Learn about the concept of collective creativity, which combines diverse individual elements to create something entirely new. Delve into topics such as understanding ingredients, embracing authenticity, setting the stage for creativity, and leveraging Tokyo's unique environment. Examine the importance of passion projects, community engagement, and platform development in fostering collective creativity.

Syllabus

Intro
About monopo
Our role at monopo
What is collective creativity
Bloody Mary
Step 1 Know your ingredients
Step 2 Be yourself
Step 3 Set the stage
Powered by Tokyo
Understanding the ingredients
Passion Projects
Tap In
Community
Platform
Recap

Taught by

awwwards.

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