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Explore conversion rate optimization (CRO) focusing on leads in this 25-minute conference talk by Andreas Denner at WeAreDevelopers World Congress 2018. Dive into the three crucial aspects of CRO: defining conversions, measurement techniques, and optimization strategies. Learn best practices for improving conversion rates, along with advanced testing and tracking methods. Gain valuable insights from this presentation, part of the "Woodstock of Developers" event that brought together 8,000 tech enthusiasts from 70 countries for an immersive dev experience.