Content Creation - From Idea to Your Screen

Explore the journey of content creation from initial concept to finished product in this insightful Web Summit conference talk. Join David Schneider of That Lot and Gail Heimann of Weber Shandwick as they discuss with Zoe Henry of Inc Magazine the key stages of content development. Learn how to generate product ideas, challenge your brief, develop effective strategies, and maintain authenticity throughout the creative process. Discover the importance of examples and proof of concept in bringing your content to life. Gain valuable insights into the content creation pipeline that will help you transform your ideas into compelling finished products for your audience.