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Explore a thought-provoking TEDx talk by Hyunjun Lee, an 11th-grade student and entrepreneur, addressing the critical issue of conscious consumption on Jeju Island. Delve into Lee's compelling argument for reconsidering production and consumption patterns that contribute to the ongoing climate crisis. Discover how reshaping thoughts, feelings, and behaviors can lead to rewiring habits, cultures, and societies that actively combat or passively enable industry-driven environmental degradation. Learn about the speaker's passion for fashion and environmental issues, and his journey from an unconscious consumer to an advocate for sustainability. Gain insights into the importance of small actions and their significant impact on the environment, as Lee motivates youth to adopt more sustainable behaviors. Understand the crucial role of collective consciousness in driving large-scale behavioral changes and creating a sustainable future where all living organisms can coexist peacefully.