Conscious Consumerism - Making Responsible Purchase Decisions

Explore the concept of conscious consumerism in this TEDx talk by Teddy Giard, a serial entrepreneur and marketer. Discover how everyday purchase decisions can drive active change and consumer responsibility. Learn from Giard's extensive experience in film production, brand strategy, and product development, including his success with Kanga Coolers, which achieved 110 million organic impressions and $5 million in revenue within four years. Gain insights into his role as Brand Director for Island Brands USA and his latest venture, Giard & Co., which focuses on digital marketing integration and product development. Understand Giard's 10-year vision, including plans for a CPG venture accelerator and product innovation commitment. Delve into the world of conscious consumerism and its potential impact on consumer behavior and market trends.