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Compute Bootstrap Confidence Intervals for Super Bowl Commercial Characteristics

Julia Silge via YouTube

Overview

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Learn to calculate bootstrap confidence intervals for Super Bowl commercial characteristics using tidymodels functions in this 21-minute screencast. Explore how attributes like humor and patriotic themes evolve over time in #TidyTuesday Super Bowl advertisements. Follow along as Julia Silge demonstrates data exploration, creating exploratory plots, implementing bootstrap models, and generating bootstrap error bars. Gain practical insights into statistical analysis techniques applied to real-world marketing data.

Syllabus

Introduction
Data
exploratory plot
bootstrap model
bootstrap error bars

Taught by

Julia Silge

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