Watch a comprehensive logo design tutorial featuring Caro Reyes on Adobe Live. Learn to create line monogram logos and logo marks for Centro 47, exploring custom font creation for original designs. Gain insights on client acquisition, maintaining work consistency, and showcasing your portfolio effectively. Discover favorite fonts, project workflow strategies, and resources for freelance business management. Follow along to develop your own line-style logo while gleaning valuable tips from Art Director Caro Reyes and Creative Director Alex Lazaris.
Overview
Syllabus
Start
Introduction of Caro
Project brief and package overview
Where does Caro find fonts?
Creating a custom wordmark
How do you find clients and keep a consistent flow of work?
What to do if your projects start looking the same
What are Alex and Caro’s favorite fonts?
How to approach showcasing your work
Creating wordmark and logo lockups
Figuring out a solid princess for project workflow
01 Resources for conducting a freelance business
Taught by
Adobe Creative Cloud
