Designing Effective Content Using Behavioral Science - Best Practices for Trust and Legitimacy

Learn how to design effective, fraud-resistant content using behavioral science principles in this 21-minute presentation from the Aspen Institute's Texting and Notification Working Group meeting. Join Emily Herrick and Julia Kosov from Benefits Data Trust, along with Genevieve Miller from Code for America Safety Net Innovation Lab, as they share insights on creating compelling messages while building legitimacy and trust. Explore best practices for content design that resonates with audiences and maintains security, drawing from the latest behavioral science research. Recorded on November 15, 2023, this presentation offers valuable strategies for professionals working in public benefits coordination and digital communication.