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Explore the power of collaborative creativity in this insightful conference talk from NDC London 2024. Discover how to harness collective wisdom and generate creative synergy within groups, challenging the myth of the lone creative genius. Learn effective strategies for removing personal creative blocks, enhancing communication, and fostering a collaborative environment. Delve into methods for combining ideas through play and leveraging diversity to achieve innovative outcomes. Gain valuable insights on capitalizing on the super-linearity of creativity, enabling you and your team to create better together in various professional settings.