Centralizing Corporate Communication: Novartis' Journey from Many Websites to One - DrupalCon Lille 2023

Explore the ambitious website consolidation project undertaken by Novartis, a leading pharmaceutical company, in this 45-minute DrupalCon Lille 2023 conference talk. Discover how the Channel Management team transformed the challenge of migrating nearly 100 corporate websites from Drupal 7 to Drupal 9 into an opportunity for centralization. Learn about their strategy to consolidate standalone country sites under the single novartis.com domain, creating dedicated country sections while managing over 15 million annual page views. Gain insights into the journey from a distributed "Many" to a unified "One" in corporate communication websites, and understand the implications of such a large-scale migration and consolidation effort in the pharmaceutical industry.