Choice is Overrated - Designing Products That Know What You Want Before You Do

Explore the concept of anticipatory design in this thought-provoking conference talk by Heather Wilde. Delve into the idea that the next big breakthrough in design and technology will be products, services, and experiences that eliminate unnecessary choices and make decisions on our behalf. Learn about the principles of "flow not friction," "convenience not choice," and "efficiency not freedom" as they relate to anticipatory design. Examine various implementations of this design philosophy, including examples from companies like Amazon, Google, and Netflix. Discover how predictive modeling can be used to combat decision fatigue and streamline user experiences. Analyze the potential benefits and drawbacks of anticipatory design, and consider its implications for the future of technology and user interaction. Gain insights into creating anticipatory experiences through digital access, automation, and value-added features. Reflect on the broader implications of this design approach and its potential impact on customer service and everyday life.