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Learn how to leverage incentives to transform organizational security culture in this 18-minute talk from the Cloud Security Alliance. Explore Charlie Munger's influential perspective on behavioral motivation while discovering practical strategies for aligning team incentives with cybersecurity objectives. Examine how leadership can overcome risk-averse cultures and implement Zero Trust principles through executive commitment and clear directives. Master techniques for fostering accountability, encouraging proactive security measures, and building organizational resilience against evolving cyber threats.