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Discover strategies for enhancing your organization's security brand in this 46-minute conference talk from BSidesLV. Learn how to transform your security team's public persona by encouraging community engagement, fostering a culture of knowledge sharing, and promoting your team's work. Explore the benefits of having a community-engaged team, gain tips for helping colleagues write blogs and speak at events, and understand how to create an environment that rewards presenting work. Acquire insights on extending the reach of your team's contributions and empowering others to share their expertise. Whether you're a security leader looking to boost your team's visibility or an individual aspiring to contribute to the community, this talk provides valuable guidance for building a strong security brand.