Hacking Online Virality

Explore the dynamics of online virality in this 49-minute conference talk from the Conference on Complex Systems (CCS). Delve into the science of complex systems as Filippo Menczer examines how information spreads across digital networks. Gain insights into the mechanisms behind viral content, the role of social media algorithms, and the potential for manipulation in online ecosystems. Discover the intersection of complex systems theory with contemporary issues in digital communication, including the spread of misinformation and the impact of viral trends on social behavior. Learn about cutting-edge research in network science, data analysis, and computational social science as applied to understanding and potentially influencing online virality. Engage with a topic that bridges theoretical concepts with practical implications for digital marketing, public health communication, and online information literacy.