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Explore how "climate capitalism" can be leveraged to address the climate crisis in this thought-provoking TED talk by journalist Akshat Rathi. Discover how strategic use of market forces and government policies can make polluting more expensive than implementing climate solutions, potentially transforming sustainability into a profitable venture. Recorded at TEDCountdown@BloombergGreenFestival, this 12-minute presentation challenges conventional thinking about capitalism's role in environmental issues and proposes innovative approaches to flip the script on climate change. Gain insights into how economic systems that contributed to the problem might now be key to solving it, offering a fresh perspective on the intersection of business, policy, and environmental stewardship.