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Explore the rise of deepfake technology and efforts to combat misinformation in this CanSecWest 2021 conference talk. Gain insights into the current state of deepfake creation tools and learn about initiatives from industry leaders like DARPA, Microsoft, Facebook, Intel, and Adobe to help users discern trustworthy online content. Discover how the fight against misinformation extends to hardware-level solutions, such as Qualcomm's secure photo capture feature in Snapdragon mobile processors. Delve into various proposals for tackling the spread of false information, with a particular focus on the Content Authenticity Initiative. Understand the challenges posed by the Misinformation Age and the collaborative efforts being made to defend against the proliferation of deceptive content.