Overview
Learn from an experienced hardware entrepreneur's journey through seven successful Kickstarter campaigns in this comprehensive video interview. Gain practical insights from Ken Burns of TinyCircuits as he shares detailed knowledge about launching hardware projects on crowdfunding platforms. Explore crucial aspects including platform selection between Kickstarter and Indiegogo, accurate product pricing strategies, project timing, marketing preparation, promotional tactics, and logistics management for mass shipping. Discover how to set realistic funding goals, build a team, understand the differences between board-only and complete product campaigns, and manage component sourcing. Benefit from candid discussions about business costs, company development, media outreach strategies, and community building. Get valuable advice about hardware entrepreneurship, including honest reflections on financial challenges and the importance of pursuing projects driven by passion rather than just profit.
Syllabus
What is this video about
Starting with Kickstarter
Kickstarter vs. Indiegogo
Calculating price for HW products
Starting Kickstarter vs. Project status
Preparing marketing materials
Getting help with promotion
Shipping thousands of products
Goal amount
Find people
Board vs. Product
Cost
Do it because you enjoy it
About Ken's company
How to reach out to media
Component sourcing
"Just" a board example
Product example
Community
Advice
... only lost 60k, but ...
Taught by
Robert Feranec