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Discover how a simple act of giving rice sparked a viral social initiative in this inspiring TEDx talk. Join Manju Kalanidhi, an award-winning journalist and founder of the Rice Bucket Challenge, as she shares her journey of ensuring food security during challenging times. Learn about the impact of this grassroots movement, which mobilized funds worth Rs. 21 lakh for COVID-19 victims during lockdowns. Explore how Kalanidhi's innovative approach to addressing hunger has gained international recognition, including honors from the UN, Twitter India, and Queen Elizabeth II. Gain insights into the power of community-driven solutions and how small actions can lead to significant social change. This 15-minute talk offers valuable lessons on calibrating efforts, celebrating successes, and creating lasting impact in the face of adversity.