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Explore advanced caching techniques for delivering personalized web experiences without compromising performance in this 58-minute conference talk from NDC Conferences. Dive into the challenges of balancing efficient caching with content personalization at scale. Learn how to overcome common pitfalls of placeholder techniques like AJAX calls and edge-side includes. Discover innovative approaches to move decision-making to the edge, leveraging industry-leading caching solutions such as Varnish Cache. Gain insights into using HTTP fragments, creating cache variations with cookie values, authenticating data, retrieving session data, and transforming personalized content. By the end of this talk, acquire the knowledge to maximize web speeds, ensure flawless performance at scale, and deliver highly personalized experiences using cutting-edge caching strategies.