Building Next-Generation Audience Targeting and Analytics at NBCUniversal

Explore how NBCUniversal leverages cutting-edge data analytics technologies to revolutionize audience targeting and analytics in this insightful 39-minute conference talk. Dive into the world of big data as Thomas Barr, Chief Architect of Audience Studio, shares his experience building a state-of-the-art data analytics cloud. Learn about the application-aware scheduling capabilities of Apache Mesos and DC/OS, and how they contribute to delivering next-generation personalized, predictive data services. Discover how the Audience Studio team utilizes technologies such as Spark, Kafka, and Cassandra to empower data scientists in creating targeted audience profiles. Gain valuable insights into handling both batch and streaming data in real-time, and understand how this powerful infrastructure enables NBCUniversal to provide advertisers with precise audience targeting capabilities.