Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Building Modern Fashion Brands in a Digital World

awwwards. via YouTube

Overview

Explore how modern fashion brands are built and the shopping experience revolutionized through design in this conference talk by Pieter Konickx and Suchi Ahuja from B-Reel. Discover insights on creating digital campaigns and experiences for luxury fashion houses like Rihanna's FENTY, which challenges industry traditions by focusing solely on online distribution. Learn about adapting to modern consumer behavior, designing without seasonal constraints, and creating digital experiences that replicate familiar shopping habits. Gain inspiration for innovative approaches to fashion branding and e-commerce that go beyond traditional flagship stores.

Syllabus

Intro
About BReel
Berluti
Moschino
Modern Fashion Consumer
Fenty
The Website
Familiar Habits
Inspiration Beyond Flagship Store

Taught by

awwwards.

Reviews

Start your review of Building Modern Fashion Brands in a Digital World

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.