Overview
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Explore a thought-provoking conference talk by Josh Payton, Head of UX at Huge in Europe and Asia, delivered at the Awwwards Conference Amsterdam 2016. Delve into the concept of "Missed Connections" as Payton examines history, bureaucracy, ecosystems, and execution in digital product design. Gain insights into our evolving relationship with digital products, understand why broken ecosystems persist, and learn strategies for creating delightful, scalable, and enduring products. Through examples from United Airlines, Yelp, and Microsoft, discover the importance of humanizing your mission, developing a global experience language, and balancing systems with individual components. Challenge conventional wisdom by reconsidering best practices, conducting effective design reviews, and focusing on cognitive impact rather than mere visual effects. Equip yourself with knowledge to build cohesive digital experiences that adapt to changing user behaviors and embrace personalization in this comprehensive 36-minute presentation.
Syllabus
Intro
Background
History
The State of the Art
Changing User Behavior
Personalization
United Airlines
Macro Interactions
Flight Services
Mobile App
Yelp
Humanizing Your Mission
The Problem with Microsoft
Activities
Global Experience Language
Systems vs Parts
The Wisdom Channel
Dont Over Rely on Best Practices
Design Review
Improve or Remove
Effect vs Cognition
Disruption Evolution
Taught by
awwwards.