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Explore the intricacies of building a great TV app for Android in this 36-minute conference talk from Android Dev Summit 2018. Dive into strategies for surfacing content on the Android TV home screen and through Assistant, optimizing content providers, and leveraging Jetpack in leanback apps. Learn how to create a frictionless user experience, manage connection lifecycles, and implement effective content discoverability. Gain insights on enhancing the player experience, utilizing Media Session, and optimizing search functionality to keep your app competitive in the Android TV landscape.