Building a Culture of Experimentation at Pinterest

Explore how to build a successful experimentation program and foster a culture of data-driven decision-making in this conference talk from YOW! 2018. Learn from Andrea Burbank, Data Communicator at Pinterest, as she delves into the challenges and best practices of implementing A/B testing within an organization. Discover strategies for helping stakeholders understand the importance of proper measurement, avoiding common pitfalls, and leveraging A/B tests to evaluate new systems and features effectively. Gain insights into creating the right tools and infrastructure to support experimentation, and understand why building a culture around data-driven decisions is crucial for success. This talk goes beyond the statistics, offering practical advice on how to integrate experimentation into your company's DNA and drive innovation through data-informed choices.